For our 2nd annual holiday gift card survey, we polled a random group of 1,000 shoppers from our member base and asked them questions ranging from "How many gift cards do you plan to buy to give as a present this holiday season?" to "What kind of gift card would you most like to receive?"
The biggest news is that over 50% of those surveyed said they plan to buy one or more gift cards to give as a present this holiday season.
Other results from the survey include:
- More than 75% of respondents said they had at one time or another purchased a gift card to give as a holiday present.
- Satisfaction with receiving gift cards as a holiday gift increased by 4% with a little over 84% of respondents saying they were "Satisfied" or "Very Satisfied" with receiving gift cards as a holiday present, up from 80% last year.
- Gift cards with a value of $25 were the most popular denomination.
- Kids are the most common recipients of the over $30 billion in holiday gift card purchases.
- The most common reasons respondents said they buy gift cards as holiday gifts are to allow recipients to choose their own gift and make holiday shopping easier.
Check out the results of our 2012 Holiday gift card survey in the infographic below:
MyPoints is a leading online daily rewards program that rewards people for the things they already do on a daily basis: shopping online, searching the web, reading emails and more. Millions of active members earn Points for those activities--as well as downloading coupons, playing games and taking surveys--and then redeem them for a variety of rewards, including gift cards from over 75 merchants.
