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etnies is a footwear brand based in Lake Forest, California, United States (US), and is owned by Sole Technology, Inc. As of 2013, the company sponsors professional skateboarders and releases signature shoe models. etnies was an emerging European brand at the time that Senizergues joined the company and he was responsible for designing the "Senix", "Lo-Cut", "Low-Top Rap", "Intercity" and "Scam" shoe models.